Maruti Automobile

1)    Company overview

It is very hard to come across a person who has not heard about the esteem organization Maruti Suzuki.

It was founded in the year 1982 through a joint venture and has grown up to be a giant in the automobile manufacturing.  It was formerly known as Maruti Udyog and now it is a subsidiary of the Japanese motorcycle and automobile manufacturer Suzuki.  

It manufactures a huge range of cars in different categories. The company caters to the people the entry level cars, the hatchback, the sedans and the multipurpose vehicles as well. Maruti 800, which was the first offering of the Organization to India, was the first modern car of its kind at that point in time. The car was rated to be the most affordable for a great length of time.

In 1984, the Maruti van was manufactured and introduced to the Indian market. This three cylinder machine also received great recognition and applause from the common middle class people. Since then it has been the story of one of the most successful automobile manufacturer in the history of the country.

The customer base reached so high that it was compelled to open a call center, the first of its kind in the car manufacturing industry. The company sold its ten millionth car in the year 2012 which speaks volumes about the acceptability of the cars.

The company’s market share frequently reaches around 40%-45% mark, which is quite staggering considering the fact that there are a number of players in the automobile manufacturing sector.  

Today it has also captured the export market and it would not be unfair to say that the firm rules the roost in exporting cars. It caters to around 15 different countries, making it the most prolific car exporter of the country.

2)    Products

The product range of this giant is a very bulky set which consists of almost all types of cars. While the Alto series comes under the beginner’s category, the Celerio, A-star, Zen, Swift and Wagon R define the class of Hatchback cars. The magnanimous sedans include the Ciaz, Dzire, Sx4 and Kizashi. The company has also produced the multipurpose vehicle in the form of Suzuki Ertiga. The Grand Vitara was the only sports utility vehicle by the company. The list of cars produced by the Organization is almost non exhaustive. Many great models like Maruti 800 and the Alto 800 have redefined the target customers of the car manufacturing industry. The middle class people have got their dreams fulfilled.

3)    Awards and Recognition

This esteem organization has achieved a lot for all the good work it has done. Many awards and recognitions have been received by them, noteworthy among them are “The eleventh most trusted brand of India in 2014”, “ India’s most reputed car company in the year 2012.”

4)    Career

It is a dream for anyone to work with an organization of this repute. The perfect bonding with the seniors and juniors explains a very healthy working environment. The learning opportunities for the executives make Maruti Suzuki a very desirable organization to work with